The age of the internet and digital devices has been in full swing for sometime now and though consumers now spend a majority of their time on the internet and the capabilities of the digital marketing sphere far outreach those of traditional marketing outlets, many businesses have yet to create specific digital marketing strategies.
What is Digital Marketing
Digital marketing is, simply, the promotion of products or brands through one or more forms of electronic media. This can be anything from text messaging to mobile apps or electronic billboards and digital television, though the most associated channel is the internet and specifically SEO in Singapore. While the aims of digital marketing are the same as traditional marketing, the goal is accomplished though the use of channels and methods that facilitate organizational analysis of marketing campaigns, often in real time.
Why Digital Marketing is Important
It is small wonder that digital marketing is absolutely essential to a business with consumers spending hours on the internet looking for products and services, news, entertainment, and social interaction. By tapping into these channels, a company has the opportunity to introduce products or brands and far more reach in terms of consumers sharing with freinds, relatives, and peers. Furthermore, with vast amounts of data on each individual users, marketing becomes much more targeting with personalized and relevant communications to meet individual preferences.
Essentials of SEO
Seach-engine-optimization, or SEO, is essentially where a site lands on the list of search engine results. Appearing in the top results is inestimably important as 61% of global internet users being their product research online and 44% begin using a search engine, 60% of whom will click on one of the top 3 results. Post length and image saturation also play a huge roll in SEO with pages containing around 2,000 words appearing the most in the top ten results and images generating significant increases in site traffic.
Why Social Media
Social media´s pervasiveness can in no way be underestimated which is why a majority of marketers are spending 6 hours on social networks. Facebook, Twitter, and Pinterest are amongst the biggest players in the social media world. Each of the networks comes with a wealth of data on users and their behavior, allowing marketers to fine tune strategies. Statistics show that 80% of US social network users prefer to connect to brands through social media through Facebook, that shoppers referred to a product through Pinterest are 10% more likely to buy, and Tweets around 4pm get the most action.
Customer Communication and Challenges
The digital channels are also an aid in customer relations. They help businesses know how their customers behave, what they want, and how to engage them in lucrative interactions.