Why you need digital marketing in 2015

The age of the internet and digital devices has been in full swing for sometime now and though consumers now spend a majority of their time on the internet and the capabilities of the digital marketing sphere far outreach those of traditional marketing outlets, many businesses have yet to create specific digital marketing strategies.

What is Digital Marketing

Digital marketing is, simply, the promotion of products or brands through one or more forms of electronic media.  This can be anything from text messaging to mobile apps or electronic billboards and digital television, though the most associated channel is the internet and specifically SEO in Singapore.  While the aims of digital marketing are the same as traditional marketing, the goal is accomplished though the use of channels and methods that facilitate organizational analysis of marketing campaigns, often in real time.


Why Digital Marketing is Important

It is small wonder that digital marketing is absolutely essential to a business with consumers spending hours on the internet looking for products and services, news, entertainment, and social interaction.  By tapping into these channels, a company has the opportunity to introduce products or brands and far more reach in terms of consumers sharing with freinds, relatives, and peers.  Furthermore, with vast amounts of data on each individual users, marketing becomes much more targeting with personalized and relevant communications to meet individual preferences.

Essentials of SEO

Seach-engine-optimization, or SEO, is essentially where a site lands on the list of search engine results. Appearing in the top results is inestimably important as 61% of global internet users being their product research online and 44% begin using a search engine, 60% of whom will click on one of the top 3 results.  Post length and image saturation also play a huge roll in SEO with pages containing around 2,000 words appearing the most in the top ten results and images generating significant increases in site traffic.

Why Social Media

Social media´s pervasiveness can in no way be underestimated which is why a majority of marketers are spending 6 hours on social networks.  Facebook, Twitter, and Pinterest are amongst the biggest players in the social media world. Each of the networks comes with a wealth of data on users and their behavior, allowing marketers to fine tune strategies.  Statistics show that 80% of US social network users prefer to connect to brands through social media through Facebook, that shoppers referred to a product through Pinterest are 10% more likely to buy, and Tweets around 4pm get the most action.

Customer Communication and Challenges

The digital channels are also an aid in customer relations.  They help businesses know how their customers behave, what they want, and how to engage them in lucrative interactions.





Digital Marketing: The Online Business Catapult

Having the best strategy is kind of having an unbeatable weapon or warfare. But launching and making your business known to the public or through out the world needs to take the other side of the road. Doing something like traditional marketing involves mostly on what people see. Newspapers, magazines, leaflets and other physical medium isn’t bad at all. Even radios go along with it. But it’s a black and white picture, you need to get along with the newest trends in technology.

Sadly, only few people know about it. It’s like launching or opening a new store in the end of the road – and blocks away from the main street. Although banners and physical mediums give help, still ain’t enough to drive people to that certain area of the road. What you need is something new – Digital Marketing.

Yes, indeed it is now taking over the traditional marketing ways. Although both combined are good, still digital marketing takes the main event. Over 90% of people around the world use the internet to navigate the online stores in search of products, services and other things they can pour their interest into. For more information about this article, please watch the video below.